Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Ranking for the “right” keywords can make or break your website. Through the detective work of puzzling out your market’s keyword demand, you not only learn which terms and phrases to target with SEO, but also learn more about your customers as a whole.
Basic search engine optimization (SEO) is fundamental. And essential. SEO will help you position your website properly to be found at the most critical points in the buying process or when people need your site.
As Google continues to tweak its algorithm, sending shockwaves through Internet content communities with every update, one thing will always remain certain: Original content is king. The recent algorithm updates may serve as a wakeup call to some. To us, it reinforces our longstanding position that well-written, original content is a must for any serious website publisher.
Claiming and filling out your Google Maps Listing is the easy part, but it’s usually not enough when trying to rank within the ultra-competitive Google Maps 7-Box. The last place you want your local business to be listed in is the “More results near…such, such city” which might as well say “More results near invisible city”.
Yahoo local search has nearly as much pull in local search engine prominence as Google. Yahoo Local was launched in 2004, a full year before Google launched their local Maps program, and is widely seen as the granddaddy of all local search engine endeavors. While other smaller engines have also made competitor local search engines before and since, Yahoo is the one that made local search profitable with its Local program.
You may not know that you can actually add your business into bing’s map systems. This is a very easy, FREE way to put your business on the first page of google if someone is searching LOCALLY. Adding your business into BING’S MAP can help your company’s website come up on the first page with selected keywords when someone is searching in your area or using the city or state that you are located in the search string.
Answers could bring more user engagement, search volume, overall traffic and contextually relevant display inventory to your website. Answers is and has been a great SEO property. Yahoo is now concentrating and devotes more resources to really making Answers a valuable utility and it will now rank even more often and more highly than ever before.
The search engine is powered by the ExpertRank technology (formerly known as Teoma). ExpertRank is a unique algorithm in that it uses clustering by subject methodology In order to group websites together. In many ways it is like other search engines when it comes to SEO (Search Engine Optimization) but there are differences. Most importantly, it’s a important ranking factor for your website on Google.
ehow.com answers for seo and top rankings is much the same as Yahoo and Bing. It’s one of the online properties that Google pulls information from, think of it more as a citation site when it comes to its online and SEO value.
One major area of optimization that many businesses ignore is in optimizing their images. While you may not care about whether your site ranks well under image search, the advent of Blended Search (which Google calls “Universal Search”) has meant that pictures often have the chance to rank on the main search results page. Even before Google, Bing, and Yahoo! had really pushed Blended Search results, well-optimized images were already a major component for helping webpages to rank well in keyword search results.
If you’re attempting to improve search rankings for your web pages, these days it’s no longer an option not to optimize digital assets. With search engines incorporating video, images and news into standard search results, marketers have the opportunity to achieve increased visibility by implementing basic video SEO principles into their SEO efforts.
In the world of SEO, embedding an audio file or offering a podcast carries weight with the search engines — not to mention users.
Consider what types of audio files you might offer in your site. Here are some ideas:
Speaking. You could include a recording of a presentation, speech, sermon, training, poetry reading, or other public speaking event that’s relevant to your page topic and keywords. This makes for excellent SEO-friendly content.
Podcasts. To make your site even more advanced, host a podcast that site visitors can subscribe to. With a podcast, users can download digital audio recordings of a radio show or other type of regular program and listen to it on an iPod or other device. These are great for lessons, weekly recaps, radio shows, or even mixes of your favorite music with some commentary sprinkled in.
Increasing your web presence and social media footprint has never been more urgent. Whether you’re just starting a business or trying to make an existing one more accessible and appealing to customers, now is the time to dump the fax machine, jump on SEO, and avoid extinction.